Resources Library by ANA

The reliability of television audience ratings

Television audience ratings are extremely important for the evaluation of television programmes, stations and commercials. It is argued that, as a result of various sample and other characteristics of the Dutch people meter panel, daily ratings of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Arie K. den Boon

May 1, 1994

Bringing the TV meters to the Gulf

The paper is divided in seven sections. The first section describes in brief the background of the UAE TV Meter System's implementation, outlining the size and the criteria followed in structuring the panel, as well as the period over which the...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Fady Rizkallah

January 1, 1994

Who is watching?

The world of TV is changing everywhere, majorly influenced by the advent of satelltites. This change increases competition between TV stations and as such has a major impact on TV audience measurement. Because of the increasing number of stations,...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Thomas Neumann

January 1, 1994

The UK reach and frequency model

The basis of a reach and frequency analysis is a count of the number of commercial spots seen by each individual in an advertising schedule. When this analysis is constructed from a people meter panel that reports on a daily basis, the obvious start...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Steve Wilcox

June 15, 1992

Diaries VS people meters

The paper is divided in two parts. The first part compares the data generated by diaries and people meters in Canada. The comparison shows that both ratings systems generate data that is very similar in terms of general viewing behaviour. For...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Stan Staple, Chantal Mayrand

June 15, 1992

An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991

This paper reconstructs the history of the introduction of People Meters to Australia and New Zealand during 1989-1991. The rival multinational People Meter operators invested heavily in the race to secure contracts to provide ratings services in the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Terence W. Beed

June 15, 1992

How differences between techniques affect the advertiser in Europe

The map of Europe is deceptively simple as far as TV measurement is concerned. The same technique (a panel equipped with electronic set and people meters) is used in every country, or will be by the end of the year, and only 2 companies, AGB and GFK,...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Jane Perry

June 15, 1992

Problems of non-response and non-cooperation in a people meter panel

The quality of any audience measurement system is dependent on the quality of the sample upon which its data are based. This paper presents the results of two pieces of research that examine different aspects of A.C. Nielsen's network people meter...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Barry Kiefl, David M. Tattle

Company: Nielsen

June 15, 1992

Local market television measurement: A comparison of the statistical reliability of three methodologies

Since the introduction of the People Meters in the U.S., attention has been centered on its goodness as an accurate measurement method with particular emphasis on validation studies of audience levels. Relatively little attention has been focused on...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Michael Occhiogrosso

Company: Nielsen

June 15, 1992